Ella, Product Marketing Lead
Ella, Product Marketing Lead
Why should we hire you?
Listening
Drop your product. Get its positioning in 60 seconds.
Try it
01 / The interview
Go ahead, ask.
Anything a recruiter would ask. If something needs a real conversation, I’ll say so. Or drop your product and I’ll position it in 60 seconds.
Type a question, or pick one below.
This is an AI version of me, built from my CV. For anything it can’t answer, .
02 / The timeline
Where I’ve been.
Product Marketing Lead Dealfront
Leading PLG go-to-market across self-serve and enterprise; own positioning, messaging, and onboarding journeys. Reported during the onboarding rollout: a 34% engagement uplift and 20% growth in multi-product accounts.
Senior Product Marketing Manager Lusha
Led positioning and messaging during the shift to PLG, owning product narratives across launches.
Product Marketing Manager ironSource & Reason Labs
B2B & B2C product marketing for digital solutions and cybersecurity, including digital acquisition campaigns with A/B testing.
Marketing & Communications Various
Playbuzz, Headstart, Barclays Accelerator (powered by Techstars), Reality Investment Fund, and PR consulting at Zeevik Dror.
03 / Proof, not promises
Case files.
Dealfront / 2024-Present
Onboarding that actually onboards
- Problem
- Self-serve users signed up but stalled before value, and multi-product adoption plateaued.
- What I did
- Owned positioning and messaging across PLG go-to-market, designed onboarding journeys, in-product flows and lifecycle campaigns.
- Result
- During the rollout: a 34% engagement uplift and 20% growth in multi-product accounts.
Lusha / 2022-2024
Repositioning for a PLG shift
- Problem
- The product narrative was built for a sales-led motion while the company was shifting to PLG.
- What I did
- Led the positioning and messaging overhaul and owned product narratives across launches.
- Result
- One consistent PLG story carried every launch out the door.
This site / Now
A CV that answers back
- Problem
- A static CV shows what I did, not how I think.
- What I did
- Built an interactive AI interview experience, from concept to live product.
- Result
- You are talking to the result right now.
34%
Uplift in engagement
Observed during the Dealfront onboarding rollout I designed
20%
Growth in multi-product accounts
Dealfront multi-product adoption, same rollout
8+
Years in product marketing
B2B SaaS, across Dealfront, Lusha and ironSource
The human version
Ready for the human version?
I’d love to keep this conversation going. Voice, video, or coffee in Tel Aviv.